What is a company logo, anyway? Here is the definition, from dictionary.com, for logo:
a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
Well, yeah, that seems pretty clear. A logo is a graphic representation of a company name. However, it means so much more. Your logo is like a “walking billboard”. Wearable advertising is the greatest thing. You ARE the business card.
Dressing up your small business
If you are starting up or running a small business, making your company look bigger and more established to the outside world can have dramatic results. Company logos send a message of seriousness and credibility to customers, suppliers, prospective employees, and anyone else who interacts with the business. It also affects your own attitude, much like wearing nice clothing makes you stand a little taller. There’s no excuse for not making your business look like a business, even if the company is just you and a laptop. Building the most impressive image you can from the start is a key step in getting visibility, being taken seriously, and getting people to want to do business with you.
Making your larger business look better
Your brand is the look and feel of your business. It is defined by the elements that set you apart from your competitors. And if you want to stand out in a crowded market, every little detail counts. When you and your employees wear uniforms displaying corporate logos and colors, they help brand and differentiate your business in the markets they serve. Well designed logoed shirts promote a company’s products and services “for free.” Company uniforms featuring specific styles or colors can also quickly identify who does or does not belong in specific work areas or on job sites. Logoed shirts or jackets can also foster a sense of team spirit and a sense of belonging.
When it comes to first impressions, appearances make a big difference.
The right logo can define your brand, mark employees, inspire employee pride, create a professional environment, and inspire customer confidence. Think about how many times you’ve worn an embroidered logo shirt and it started a conversation. All those little connections add up.
Customers are more inclined to do business with you because
- you stand out as professional
- you are seen as being more competent and knowledgeable
- they respect you from the beginning
- they see that you have a strongvalue in your work
- they look for your guidance and opinion
Be Your Own Walking Billboard
Are you fed up with “just” handing out business cards as a networking tool? Hoping that they don’t get thrown in the trash or stuffed in a wallet or pocket? We have a solution for that!
Consider having your logo set up as an embroidery design. Set-up fees usually start at $25.00, and can go up, depending on the complexity of the design. Each item (shirt, jacket, etc.) costs start at $10.00.
We can put your logo on shirts, jackets, hats, bags, socks…Okay, probably not socks. Let us assist you with advertising your business. Give us a call at 719-591-6151. Send your artwork to email@example.com for a free quote.